Bluey Backpack | Personalized Kids & Toddler School Bag

Get ready for a full day of learning, daycare, and play with our premium custom Bluey backpack! Designed in the perfect “Goldilocks” size, this personalized Bluey school bag is roomy enough for young students carrying folders, yet light and compact enough for active toddlers — available on its own or as a complete 3-piece school set with a matching lunch bag and pencil case, in 5 Heeler-family designs personalized with your child’s name.

Why Parents Love Our Custom Bluey Toddler & Kids Bag:

• Just-Right “Goldilocks” Size: At 12.6″ tall, it’s smaller and lighter than a bulky full-size pack — easy for little ones at daycare, yet big enough for folders, a change of clothes, snacks, and toys.
• Smart, Secure Storage: A double-zip main compartment, a front zip pocket for pencils and small toys, two mesh side pockets for water bottles, and a handy top grab handle keep everything organized and easy to carry.
• Durable & Water-Resistant: Premium, high-density Oxford cloth handles rough play while repelling rain and spills, so their gear stays protected.
• All-Day Comfort: Fully adjustable, ultra-thick padded shoulder straps and a contoured cushioned back panel work for both toddlers and older kids.
• 5 Designs, Fully Personalized: Classic Bluey Waving, Bingo Waving, Bluey & Bingo Hugging, The Heeler Family, and Cardboard Car Adventure. Add a name, recolor the background and lettering, or upload your own photo — options the big chains don’t offer.

Size Guide & Performance Specifications:

• Bluey Backpack: 12.6 inches (H) x 9.4 inches (W) x 5.9 inches (D) / 32 x 24 x 15 cm — the compact, toddler-friendly “Goldilocks” size in durable Oxford cloth.
• Insulated Lunch Bag (3-Piece Set): 10.8 inches (H) x 7.9 inches (W) x 4.3 inches (D) / 27.5 x 20 x 11 cm — thermal-insulated, waterproof, wipe-clean foil lining.
• Matching Pencil Case (3-Piece Set): 8.7 inches (L) x 4.7 inches (H) x 2.0 inches (D) / 22 x 12 x 5 cm — expandable thickness holds pencils, crayons, and small supplies.
• Free US Shipping: Flat-rate free tracked delivery anywhere in the United States on every custom bag.

Kitting them out for school? The matching Bluey canvas sneakers print in the same artwork — high-top or low-top, with their name on them.

Ready to surprise your little one? Pick your design and package above, add your personalization, and click add-to-cart to activate free US shipping!

Round out the set with a matching tough Bluey phone case for iPhone, Samsung or Pixel.

Rainy walk to school? Pair it with a matching personalized Bluey umbrella — the classic, Halloween, or Christmas edition — same artwork, same custom name.

Includes a free matching pencil case. Pick the 3-Piece School Set and we include a matching pencil case in the same artwork — free, no code needed.

Complete the room with the personalized Bluey rug.