Bluey Lunch Bag for Kids | Personalized Insulated Lunch Box

Send them to school with a Bluey lunch box that has their own name printed into the artwork. Pick a design, choose the bag style that fits their day, then make it theirs — add a name, recolor the background and the font, or upload your own photo to print alongside the art.

Four Bluey Lunch Box Designs

• Bluey Close-Up (Blue) — Bluey’s face filling the front panel, with the name beside her. On the Lunch Bag she sits on a blue starburst; on the Meal Bag she’s on a soft blue wash with the whole Heeler gang along the bottom.
• Bingo Close-Up (Orange) — Bingo peeking around the edge of the panel on an orange starburst, with the name beside her.
• Bluey & Bingo Hug (Rainbow) — the two sisters mid-hug on a rainbow wash, name above them. It’s the sisters, not the whole family.
• Bluey Full Cast (All-Over) — a packed all-over print of the entire cast: Bluey, Bingo, Bandit, Chilli, Muffin, Socks, Snickers, Honey and the rest, with the name in the middle.

Make It One of a Kind

This is where a custom Bluey lunch bag beats the licensed one on the shelf. In the options above you can:

• Add their name — we set it into the artwork, so it reads like part of the design instead of a sticker.
• Change the background colour — same characters, different backdrop.
• Change the font colour — match it to their backpack.
• Upload your own photo or drawing — print their own art right on the bag.

A printed name is also how the bag comes home again. The school lost-property box is where anonymous lunch bags go to die.

Built for the School Run

• Insulated to keep lunch fresh: a thermal layer with a food-safe lining holds a cold pack cold and hot food warm through the morning.
• Wipe-clean inside and out: juice box leaks? The lining wipes down with a damp cloth in seconds.
• Lightweight polyester shell: tough, water-resistant and easy for small hands.
• Leak-proof lining and a wide zipper: it opens far enough that a child can get the box out themselves, and shuts securely inside a backpack.

Details & Care

• Material: polyester shell, insulated foil-lined interior. Water-resistant, not waterproof.
• Size: Lunch Bag 7.9″ × 7.9″ × 4.9″ (8.18 oz, shoulder strap + top handle) · Meal Bag 9.8″ × 9.1″ × 6.3″ (8.43 oz, twin top handles + front zip & side pockets).
• Care: hand wash or wipe clean — don’t soak it or put it in the machine.
• Made to order: every bag is printed for you after you order, which is why the name looks printed in, not stuck on.

Kitting them out for the new term? This lunch box matches our personalized Bluey backpack — same name, same characters — and you can finish the look with a Bluey phone case or wrap the birthday gift in Bluey wrapping paper. Shipping is free to the US with code FR3E4YOU (shown at the top of this page). Pick a design, type their name, add it to the cart.

Kitting them out for school? The matching Bluey canvas sneakers print in the same artwork — high-top or low-top, with their name on them.

Complete the set with the matching personalized Bluey umbrella so lunch and the walk home are both covered.

Headed to the beach or pool? Pair it with the personalized Bluey beach towel for a matching, name-printed set.